Summary of Call with Mentorship Students: Adrian and Steffi

Founders of the Brand:

• Adrian and Steffi are behind the brand La Moment.
• They aim to build a premium luxury brand.

Background:

• Adrian is a musician with a passion for creative work, previously engaged in videography for his band and experimenting with e-commerce and fashion photography.
• Steffi works full-time as a psychologist, assists with admin, second shoots, and enjoys marketing. She aims to reduce her psychology job to work full-time at La Moment.

Business History:

• Officially started their wedding photography business around 4 years ago during the Covid pandemic.
• Adrian has 16 years of experience in photography, initially shooting for other people.

Growth and Pricing:

• Began with styled shoots to attract better clients, leading to publications on wedding blogs and early bookings at around $500 per wedding.
• Experimented with prices ranging from 1,000 to 3,000 AUD.
• First year: 10 weddings.
• Second year: 75 weddings with an average rate of 4-5k AUD.
• Third year: 45 weddings in Australia with an average rate of 6.5k AUD, and 4 weddings in Europe at 7-8k AUD.
• Fourth year: 6 weddings in Europe at 10k-14k AUD and 30 weddings in Australia at 7k AUD.

Current Marketing Strategy: